Cassie Allocca

BARCELONA, Spain--(BUSINESS WIRE)--Heura, Europe's fastest-growing plant-based meat company, today launched Good Rebel Tech (G.R.T.), a new approach to food technology that will produce macro- and micro-nutrient dense foods in a sustainable manner that goes beyond what's been technologically possible to-date. While there's currently 1.3 billion tons of waste generated each year by the food industry globally, Heura's Good Rebel Tech is spearheading a new and more sustainable food frontier, using non-utilized plant sources in their naturally-occurring structures. By discovering new plant fractions and elucidating their structures at different scales, Heura's R&D team, the TechRebels, have developed a new technological platform that exploits intrinsic plant properties to unlock healthier food options using simple, low-energy processes. "Instead of focusing on extracting and isolating proteins from legume seeds, we are researching ways to leverage the fu